FINUU

BETTER THAN BUTTER

BETTER THAN BUTTER

BETTER THAN BUTTER

Capabilities

Brand startegy

Brand identity

Naming

Brand identity

Naming

Kruszwica decided to launch a new type of premium spread in response to the growing demand for low-processed, natural foods.

Touchideas created and has supported the Finuu brand since its launch in 2015. Following a successful debut, Finuu has become a reference brand, synonymous with good butter with added vegetable oils.

Finuu is made from Finnish butter. It is 100% natural and contains rapeseed and camelina oils, rich in Omega 3. It's healthier than butter, easier to spread, and tastes better than other oil mixes.

The Finuu brand symbolizes Finnish origin, purity, naturalness, simplicity, and Scandinavian peace.

The name Finuu is a wordplay between „Finland” and the cow’s „muu”.

The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.

Finuu’s launch campaign tells a humorous story about Finnish cows and their healthy Scandinavian lifestyle. The advertisements were created by the PZL agency with strategic help from Touchideas.

Finuu is continuously developing new products and gaining new consumers. Finuu has become a strategic brand in Bunge Poland’s portfolio and was introduced internationally.

The packaging design conveys the purity of natural ingredients. The visual combines clean aesthetics with a sophisticated engraving of a Holstein-Friesian dairy cow.

Finuu created a new category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand

Finuu created a new category on the market, granting us a leading position. Touchideas played a key role in the success of our new brand

Barbara Murfin

Senior Brand Manager