Jurajska

STRAIGHT FROM THE JURA ROCKS

STRAIGHT FROM THE JURA ROCKS

STRAIGHT FROM THE JURA ROCKS

Capabilities

Brand strategy

Brand identity

Brand design

Packaging

Structural design

Jurajska is a mineral water from Jura Krakowsko-Częstochowska mountains in southernPoland. This water has been preserved by nature for millions of years and is primordially pure and pristine. To stand out, Jurajska needed a powerful idea and a full brand revamp.

SALES +71%

Jurajska saw a 71% growth in sales just three months after relaunching on the market, making it the fastest growing bottled water in Poland. Jurajska’s identity is derived from the brand’s new idea: ‚straight from the Jura rocks’.

An ammonite, characteristic type fossil, is a new symbol of Jurajska. It serves as a mark of quality and emphasizes water’s prehistoric origins.

The new bottle, with its conical shape and symbols of rock and crystal, evokes images of purity and strength. Jurajska label looks like a crystal-clear reservoir of water locked between the rocks.

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska’s success.

New structural bottle, iconic branding and redesigned label help our product to stand out from the crowd. The bold strategic idea, created with Touchideas, is a cornerstone of Jurajska’s success.

Paweł Gurgul

CEO of Grupa Hortex