ZAKOZNAMI
Capabilities
Brand strategy
Naming
Brand identity
Retail branding
Retail architecture
Communication system
Zakopane is Poland’s most renowned mountain resort, located at the foothills of the picturesque Tatra mountains in the South of Poland. This is no typical place. Everyone loves it, everyone wants to be here. It’s getting more and more popular and crowded, therefore it’s becoming more difficult to spend free time in the mountains, away from hustle and murmuring crowds.
DISCOVER ZAKOPANE WITH US
Our clients are the two Annas, Zako-lovers and extremely experienced mountain guides. They’ve lived in Zakopane for ages, and they know every path, every trail in The Tatras. We have assisted these two Zakopane aficionados in branding their start-up.
They established a new type of travel agency that combines premium apartment rentals with guided tours and mountain adventures around Zakopane.
Zakoznami has been created for people to spend their free time in the mountains, away from the typical touristy buzz and experience the real Zakopane.
FOLLOW THE CHAMOIS
The logo became a natural consequence of the brand name.
Undeniably, there was going to be the two chamois in the logo, for the travel agency was founded by the two of them: the friends who would introduce the mountains to people.
If you want to follow your call and explore the wild mountains, have the chamois as your guide. Follow the chamois.
ZAKOZNAMI BRAND LANGUAGE
Zakoznami rental houses have tongue-in-cheek names that are a mash-up of Zakopane local highlander dialect and teen slang.
Wypas (‘pasturage’ or ‘this is great!’ in slang)
Wywczas (an old-fashioned word for ‘relaxed vacation’)
Popas (‘animals’ stop for a rest’)
Wypocynek (apartment with a sauna, the name suggests it is a place where you sweat, also resembles “leisure time”)
ZAKOPANE STYLE
Zakoznami visual identity is a contemporary interpretation of the iconic Zakopane Style.
The Zakopane Style is an architectural and decorative phenomenon that originated in the late 19th and early 20th centuries. It was established by modern artists who were so devoted to the Tatras and the creativity of the inhabitants. That way it became whole, the artists managed to integrate the folklore and craft, together with decorative elements of Art Nouveau.
BEYOND APARTMENTS RENTAL
Zakoznami organizes sports activities such as ski tours, climbing, camping in the mountains, as well as guided walks through the historic streets of Zakopane, visiting local architecture or sculpture and blacksmith workshops.
