ŻYWIEC
Capabilities
Brand design
Brand identity
Key visual
Brand guidelines
Męskie Granie is a festival institution, a true legend, and a must-see event for music fans. It is the largest music tour in Poland, consisting of a summer series of concerts featuring top Polish musicians. Żywiec asked us to redesign Męskie Granie’s brand identity to match the festival’s changing formula and strengthen its brand.
Żywiec Męskie Granie’s new identity is inspired by the scene that Żywiec creates for artists to collaborate on music and fans to share great moments together. The branding frame complements the new Żywiec brand communication format we developed, strengthening the festival’s relationship with the brand.
Touchideas did a great job redesigning Męskie Granie. The new identity reflects the new format of our event. Festival character means joy, emotions, and vivid experiences under the umbrella of the brand. The new logo and its branding frame fit into these challenges.
Arek Stolarski
LIVE agency
(Męskie Granie creator)
We are very pleased with the new identity, it will help us achieve our goals.
Dorota Nowakowska
Żywiec Brand Manager
